A Partner Advisory Council consists of senior leadership from partner organizations (e.g. resellers, distributors, alliances, etc.) who work with your leadership team to address industry challenges and guide vision and strategy. A Partner Advisory Council offers a highly proven strategic approach to engaging senior decision-makers at your channel partner organizations. When properly designed and executed, companies can increase partner retention, increase sales opportunities, and nurture partner loyalty by fostering relationships between your senior management team and your partners’ senior management teams.
Your channel partners have unique insights into your business, market, end-user customers, competitors, and your own organization. A Partner Advisory Council enables you to access valuable feedback and knowledge from channel partners. Together with channel partners, you can turn their business insight into a powerful strategic impact for your company.
Structure Partner Advisory Council around common interests
A successful Partner Advisory Council brings C-level executives from 10 to 20 of your top partner organizations together into an active and lively strategic discussion community. The key to Global Trade Advisory Group’s innovative and successful approach is structuring Partner Advisory Council around common interests and concerns — so your channel partners derive as much benefit from participation as you do.