Danes are more interested in the opportunity to get their products delivered to their homes.
Copenhagen Airport is the largest airport for passenger, cargo and express companies in the Nordics. The airport also acts as a major cargo hub for global logistics providers such as DHL, Fedex, Kuehne & Nagel and PostNord.
The BtC (consumer delivery service in Denmark) is still provided under the Post Danmark brand and is a standard overnight delivery (Monday to Friday) to almost all locations. It is a tracked solution and Post Danmark give the customer the option to sign up for its Modtager exit solution which enables them to nominate their delivery preference (home, work, safe-place or pick up) with an SMS or email notification in advance of delivery
The pick-up option extends to 1,250 locations including post offices and locker stations (Pakkeboksen)
Direct Link is a fully-owned subsidiary of PostNord, the merged Swedish and Danish post offices, offering a gateway to the Nordics through customised B2C delivery and distribution solutions. It can reach 100% of addresses in all four Nordic countries and o ers a choice of options with light goods directly to the customer’s mailbox, a collection point or home delivery with a ‘leave in safe place’ option.
Direct Link operates facilities in the UK, Germany, US, Hong Kong, Singapore and Australia providing services with the following transit times (subject to point of origin):
- Merchandise Mail – untracked items up to 2 kilos – 3 to 5-day delivery
- Merchandise Mail Plus – fully tracked up to 30 kilos – 3 to 5-day delivery
- MyPack – fully tracked with SMS & email noti cation – 2 to 6-day delivery for items between 0-20 kilos with insurance and integrated returns
- Merchandise Mail Returns – packages up to 2 kilos
In addition to using the local postal service provider as the nal delivery agent, retailers will be able to access services through their own domestic postal providers.
There are a number of global carriers able to provide collection, distribution and delivery into the Nordics (using their own operations or local partners). The main ones are:
UPS – Offers a range of services and delivery times to the Nordics subject to country of origin and the specific destination
- UPS Express Plus – 1 to 2 business days delivery by 09:00
- UPS Express – 1 to 2 business days delivery by 12:00 noon
The example service times above are from the UK.
- UPS Express Saver – 1 to 2 business days delivery by end of day
- UPS Standard – 3 to 5 business days delivery during the day
Fed Ex – Offers two main services to the Nordics with delivery times subject to country of origin and the specific destination:
International Priority – 1 to 3 business days
International Economy – 2 to 5 days
DHL – Offers one main service option, namely – Export Express Worldwide – guaranteed delivery by the end of the next possible working day. As an example, from the UK to the Nordics this will typically be the next working day subject to the exact delivery address.
TNT – Offers a range of international services to the Nordics starting from next day by 09:00 subject to country of origin and the specific destination. As an example, from the UK:
- 09:00 Express – Denmark
- 10:00 Express – Denmark and Sweden
- 12:00 Express – Norway and Sweden
- Express – Next day – all countries
TNT does not offer its lower cost day-defined Economy Express service from the UK to the Nordics
DPD – DPD is particularly of note in the Nordic market because PostNord (the postal service provider for Sweden and Denmark) is a strategic partner and its delivery partner in all four countries. It offers a range of service options to the Nordics with the examples below showing transit times from the UK in business days:
In respect of e-retail deliveries perhaps the two most interesting services are:
- DPD Classic which includes DPD Predict, a pre- delivery advice notification which is a service feature generally welcomed by online shoppers
- DPD Direct which is DPD’s own branded direct access solution (see section – Direct access) offering lower cost consignment + kilo rate pricing, customs clearance, tracking and a returns service for unwanted items.
The delivery operator selected will be able to provide full details and advice on the necessary documentation and processes and some can go further by pre-clearing orders while the goods are in-transit or at the start of their journey using a consumer duty paid process. This can be done using the HTS code assigned to each product category and can reduce delivery times and remove a potential barrier of having the goods held when they arrive in country. Retailers are therefore advised to specifically ask what their chosen delivery partner can do to facilitate customs clearance and duty calculation / collection.
Atosho, established in Copenhagen in 2011, has created a new way for digital publishers to tap into ecommerce revenue and sell products without users ever leaving the site, at the same time providing a unique sales channel for ecommerce retailers.
Trendsales is Denmark’s largest fashion bazaar with the purchase, sale and exchange of branded and designer goods to those who love fashion and shopping. Trendsales acts as a contact facilitator between private buyers and sellers, and there are over 150 different categories with branded clothes, accessories, designer furniture, clothing, computers, mobile phones and much more.
European Union Digital Single Market Initiative
Creating a Digital Single Market (DSM) is one of the ten priorities of the European Commission (EC). The overall objective is to bring down barriers, regulatory or otherwise, and to unlock online opportunities in Europe, from ecommerce to e-government. By doing so, the EU hopes to do away with the current 28 fragmented markets and create one borderless market with harmonized legislation and rules for the benefit of businesses and consumers alike throughout Europe.
The EC set out its vision in its May 6, 2015 DSM Strategy which has been followed by several concrete legislative proposals and policy actions. They are broad reaching and include reforming ecommerce sector, VAT, copyright, audio-visual media services, consumer protection, and telecommunications laws. Most of these proposals are currently going through the legislative process. DSM-related legislation will have a broad impact on U.S. companies doing business in Europe.